Dr Trudi Deakin - Chief Executive

Dr Trudi DeakinABOUT THE AUTHOR: Trudi is Chief Executive of a registered charity specialising in the research, development, implementation and audit of structured education for the public and healthcare professionals internationally. Trudi’s first degree in Nutrition and Dietetics was obtained in 1993, followed by a teaching qualification in 1998 and a doctorate in diabetes in 2004.  

As the founder X-PERT Health and the author of the portfolio of X-PERT Programmes, Trudi has trained over 1,000 healthcare professionals to become X-PERT Educators, which has permitted the delivery of structured education to over 200,000 people at risk of, or diagnosed with, diabetes. She has published widely and has demonstrated that implementation of the X-PERT Programme is a cost saving strategy that not only results in statistically significant improvements in all clinical and quality of life indicators but also reduces the requirement for prescribed medication.  The first 10 years of X-PERT Health 

Her ambition is to further develop professional and patient education systems that increase competences to enable people to successfully manage their long term condition, improving health and well-being, and saving healthcare costs. A visiting fellow at the University of Hertfordshire and a founding member of the Public Health Collaboration enables the continuation of research and development in nutritional education for optimal health.  

Trudi's publications include the X-PERT Health Diabetes Handbook, X-PERT Health Insulin Handbook and Eat Fat: Step by Step Guide to Low Carb Living book, and she is proud to have had the opportunities to further add value to the continuing professional development of healthcare professionals by contributing to the:

  • Diabetes Education Network
  • Diabetes UK Professional Education Working Group: where she has written a competency framework for dietitians and frontline staff;
  • Diabetes UK Nutritional Recommendations Working Group: where she has contributed to the new guidance that was published in November 2011; 
  • International Diabetes Federation (IDF) Diabetes Prevention Forum that aims to raise awareness of the prevention of type 2 diabetes

Dr Trudi Deakin BSc (Hons) Ad Dip PGCE PhD RD

Chief Executive and Consultant Research Dietitian

X-PERT Health
Registered charity no. 1143561
Leading the way to Healthy Living



Helen Knight, Operations Manager

After spending many years in executive recruitment and as an Office Manager within a private respite care company Helen returned to her home-town of Hebden Bridge and joined X-PERT Health as Operations Manager in January 2014. Helen is responsible for all new licensees, the audit database and supporting the “X-PERT Team” exceed customer expectations and have fun whilst doing it!!



Trudi Reeves, Diabetes Specialist Educator

Trudi is a Specialist Educator with X-PERT Health and has enjoyed a career in diabetes spanning more than twenty five years. Her interest in diabetes started when challenged with setting up diabetes clinics as a practice nurse in primary care later moving onto become a Diabetes Specialist Nurse working across primary and secondary care. Trudi’s ambition to widen her understanding of how the delivery of diabetes services could be improved lead her to a Regional Manager role with NHS Diabetes and later to become Head of Commissioning and Primary Care, a national role aimed at working in collaboration with commissioners, providers, national diabetes leaders and Department of Health to improve both policy and delivery of services across England. Throughout her career Trudi has developed a belief and commitment to the value of structured education for people with diabetes to support them in managing their condition and enjoys working with the large network of organisations and individuals who share the same ambition to make education available for everyone.


Lisa Graham, Customer Services Administrator

Lisa joined the X-PERT Health team in 2015 and works in the Customer Services Department as a first point of contact and deals with any customer queries and the X-PERT shop.

She has worked in various sectors of the NHS in secretarial and executive assistant roles for over 10 years. 



Megan Kelly, Customer Service Administrator

Megan began working part-time for X-PERT Health in March 2015 as a Customer Service Administrator to fit alongside her career as a Personal Trainer. Her role includes being the first point of contact, processing the online shop orders and representing X-PERT Health at local events. Megan has been involved in many of the local X-PERT projects, namely the Prevention of Diabetes and Lifestyle Course, offering personal training and continued support to people attending the courses. Through personal training, Megan works with many people who suffer from various long-term conditions, such as diabetes. Seeing them achieve their goals – whether it be weight loss, becoming fitter/stronger or reducing pain – and helping them to manage their condition is what drives her.


Hannah Knight, Customer Services Administrator

Hannah joined X-PERT Health as an Apprentice Administration Assistant in July 2017 after finishing her A-Levels at Calder High Sixth Form where she studied Business, Science and Media.  She hopes to gain a vast amount of experience working within a busy office environment. Hannah will be assisting the customer service team with the online shop orders, the managed services and general office duties.



Dr Sean Wheatley, Research & Trainer in Public Health

Sean started working for X-PERT Health as a researcher and trainer in public health in September 2016, and is leading the development of X-PERT Heart; a programme designed to help people with, or at risk of, cardiovascular disease. Before starting at X-PERT Sean was a part-time lecturer in physiology and biomechanics at Leeds Beckett University, where he also completed his PhD looking at cardiometabolic health in young people. Sean has undergraduate and master’s degrees in sports science from Kingston University and Loughborough University respectively; and it was through completing these degrees that his keen interest in the prevention and management of chronic disease was developed.


Matthew Whitaker, Researcher & Trainer in Public Health

Matt's fascination with nutrition and its impact on health began in 2010 when he self-educated himself around the basics to aid his own weight loss journey where he totalled 6 ½ stone loss in excess weight. After experiencing the ‘feel good’ sensation that came with achieving his health related goal he knew he wanted to pursue a career based on helping others achieve their goals. 

Matt studied Nutrition, Health & Lifestyles (BSc) at Sheffield Hallam University. Whilst undertaking his undergraduate degree he specialised more in performance nutrition, working with a gym, several individual personal trainers and directly with athletes. This work led Matt into his postgraduate degree in Sport & Exercise Nutrition (MSc) at Loughborough University. Whilst completing his MSc Matt carried on applied work working with a football development academy and with the ECB as the England & Wales National and Regional Deaf Cricket Performance Nutritionist. Whilst sports nutrition is clearly an area of interest to Matt his passion still remains in public health and helping others achieve their goals. Matt is currently working in the ongoing expansion of X-PERT Diabetes in addition to training future educators delivering the programmes. Lastly he has taken the lead in the development of X-PERT Weight which is aiming to be launched Autumn 2017.

Kirstie Lamb, Researcher & Trainer in Public Health

Kirstie began working for X-PERT Health in May 2017 as a Researcher and Trainer in Public Health, following on from a year lecturing in Food and Nutrition at Sheffield Hallam University. Throughout her education, she has had a keen interest in health, physical activity and nutrition, completing degrees in Sport and Exercise Science (undergraduate, BSc) and Human Nutrition (postgraduate, MMedSci) at the University of Bath and University of Sheffield respectively. Following completion of her master’s degree, Kirstie was accredited by the Association for Nutrition as a registered Associate Nutritionist (ANutr). Kirstie believes that a multi-disciplinary approach is key to preventing and managing health conditions and so wishes to combine and use both degrees to help others help themselves.


Kate Metcalfe, Finance Manager

Kate is a CIMA Qualified Accountant who has previously worked for both commercial organisations and not-for-profit. She recently relocated back to her home county of West Yorkshire after many years living in London and the south of England. Kate is responsible for the finances of the organisation and joined the X-PERT Team in April 2017.




In 2015 Dr Trudi Deakin became a founding member and trustee of a Public Health Collaboration UK group, which was established to encourage changes to the current NHS healthy eating guidance. 

The initial purpose is to focus on the root cause of the deteriorating public health problem by improving the healthy eating and weight loss guidelines given by the NHS, namely the Eatwell Plate and simple calorie restriction. Alongside this the plan of action is to notify the government of their recommendations with the help of their incredibly influential Advisory Board and Patrons. The collaboration's first report was published in June 2016 and represented their findings and dietary advice for those living with diabetes, which were informed to the government in order to improve our nation's health. This process will be repeated with other pressing health issues concerning the UK every 3 months until improvements are made. 



X-PERT Audit Award Report Sept 2017

We are pleased to share with you the X-PERT Audit Awards Report for data captured between 1st January 2015-31st December 2016

29 September 2017/Author: Lisa Graham/Number of views (0)

GP & Practice Nurse Training

This 2-day training course addresses the evidence-based lifestyle approaches to halt and even reverse the progression of the metabolic syndrome and Type 2 diabetes and presents options for educating patients with these conditions. The price of £600 +VAT includes overnight accommodation and meals including the evening meal. If the weather is nice, we’ll do a guided walk at teatime. It’s held at our training centre: Linden Mill, Hebden Bridge, West Yorkshire HX7 7DP.

Start time is 1pm on Monday 5th February 2018, then a full day on Tuesday 6th February and finishes at 1pm on Wednesday 7th February 2018.

01 August 2017/Author: Lisa Graham/Number of views (292)

Have you attended an X-PERT Course?

If so, Diabetes UK want your top tips to encourage more people to attend

21 June 2017/Author: Lisa Graham/Number of views (727)

About us

Our aim is to ensure that all people at risk of, or diagnosed with, diabetes have access to good quality and enjoyable structured education leading to increased skills, knowledge and confidence in the prevention and self-management of their long-term medical conditions.

Contact us

X-PERT Health 

Linden Mill, Linden Road, Hebden Bridge, West Yorkshire , HX7 7DP

Tel: +44 (0) 1422 847871
Fax: +44 (0) 1422 843715

Email: admin@xperthealth.org.uk


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